Global Business and Organizational Excellence †MyAssignmenthelp.com

Question: Discuss about the Global Business and Organizational Excellence management. Answer: Introduction: Nestle is considered to be one of the largest companies which has its branches in different countries. Each year in Australia, Nestle is launching some of the new products which are becoming famous among all the targeted audiences. In this year, NESTLE decided to launch a new range of Kit Kat (Nestle.com.au 2017).The Melbourne Chocolatory is coming up with new range of kit kat flavors last year and in the year 2017, NESTLE is launching three new flavors of Kit Kat name Mint ice cream, Caramel Burst and Sea Salt, Ganache and Espresso Biscuit. These are the new innovative forms of Kit Kat that Nestle is thinking of launching (Nestle.com.au 2017). On the other hand, Peter brand has targeted to launch ice cream flavor in the flavors of Arnotts biscuit. Peters ice cream and Arnotts biscuits grouped up to invent the four traditional flavors. Peter always looked forward as well to explore new ways to deliver ice cream by using the latest technology. Therefore, both the companies play signif icant role in terms of delivering new products and satisfy the customer needs (Peters.com.au 2017) Nestle with its three different flavors of Kit Kat made a marketing strategy so that the production of the company improves. Peters also has come up with a new product of launching along with Arnott, which is a part of the marketing strategy and enhancing the production. NESTLES target audience is the children and teen agers from the year 10-20 years old (Nestle.com.au 2017; Payaud 2014). Nestle already shares a good reputation having good strength of marketing strategy as Nestle brings is having a reputed brand. Moreover, the to see Australia from demographic point of view, the number of children of this age group between 10-20 years old are increasing in number (Nestle.com.au 2017; Payaud 2014).With the increase of such population group, the importance of the product would also increase with the rise of demands and meeting the satisfaction of the buyers, who wants to try out different flavors of chocolates. To talk about the channel differentiation, Nestle generally reach their pro ducts through the expert market salesman and effective transportation, so that the products reach their respective targeted customers. Nestle in order to promote new products advertise those products and also through the promotion of sales. Therefore, it will be a success for Nestle once again if the implementation process goes well (Nestle.com.au 2017; Payaud 2014). Peters on the other hand is also one of the famous ice cream brands in Australia. It has grouped with Arnott to launch new ice cream in the places of super market management (Peters.com.au 2017). The target audience is for the audience from 15-40 years of people and for those people who loves sweet. The companys main motive behind launching this product is that the flavor of the ice creams name Arnot Vovo or Wagon wheels would bring back the childhood especially for those who are above 35 years of old (Peters.com.au 2017). The launch is meeting the sentiment of the people and moreover, the company also like nestle is having a good channels where the experts can deliver the products to the desired people. The summer season in Australia is more favorable for the people to buy the ice creams and fun having them under the basking sun (Peters.com.au 2017; Baker 2014). There is a huge dramatic transition. Different countries are standing on stages in response to the change in demography. The developed countries are going through the process of ageing and also by the year 2020, the other developing countries in Central Europe, East and South Asia would go through the process of ageing (Armstrong et al 2015). However, there is a decrease demographic transformation, it is important to consider the possibility of the enhancing of the populations belonging to the working age group in the upcoming decades. The demographic trends in the world include demand trends, external factors and other supply trends. These trends also leave a deep impact on the workings of the International market (Armstrong et al 2015). In the sphere of the trends of demand, more than billions of consumers are coming up each year in this earth and this would lead to the increase of more international products depending upon the increase of demands. The need for services will rise too which would finally give a boost to the economy. Beside this, there are also migration taking place which where the demographics are shifting. People are not subjected to stay only in a particular geographical place; people are migrating from one place to another in search of good employment opportunities in the prestigious sectors of the country (Liu 2013). The rise of the digital consumers is also happening, where the world is going global through the usages of technological innovation, focus and innovation are to be made in the ex pansion of trade, the room is also being utilized to secure the segmentation of value (Neelankavil 2015). The rise of the globalized era is not only in return influencing the marketing strategy but also the demands or wants of the population completely. Now the question arises, is the demography influencing markets or the vice verse? In the trend of supply, there are also many volatile input costs. Along with this, the scarcity in the emerging markets of labor must also be taken into account. Ultimately, the external factors which incorporate the transition in the regimes of the tax system and also the increase of the protectionism of trade are also suffering the transition with the change of demography (Neelankavil 2015). Since a boom happened in the international economy, the organizations are continuously striving to become more productive efficient and also maintaining regulations. However, the trends of demography and their forces generally influence their participation in the global business (Neelankavil 2015). In order to reach the international world also requires more important marketing strategy which enhances the capacity of international trade like APEC, EU and ASEAN. The increasing development of the world would bring improvements in many countries and the availability of the improved technologies as mentioned before are making the markets of China, India, which are evolving with time. Every organizations operation has in mind to get an international recognition management and thus, the international markets are ready to compete with each other to gain competitive advantages in the market (Neelankavil 2015). Industries which are gaining benefits from these sorts of baby boomers include companies such as Toyota, Nestle technology, Swiss Multinational Nike and also some of the other companies which are of home needs (Whitbourne et al 2014). References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing management: an introduction. Pearson Education. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Liu, M.M., 2013. Migrant networks and international migration: Testing weak ties.Demography,50(4), pp.1243-1277. Neelankavil, J.P., 2015.International business research. Routledge. Nestle.com.au 2017.Home. [online] https://www.nestle.com.au. Available at: https://www.nestle.com.au/ [Accessed 19 Aug. 2017]. Payaud, M.A., 2014. Marketing strategies at the bottom of the pyramid: Examples from Nestle, Danone, and Procter Gamble.Global Business and Organizational Excellence,33(2), pp.51-63. Peters.com.au 2017.Ice Cream Australia | Peters Ice Cream. [online] Peters Ice Cream. Available at: https://www.peters.com.au/ [Accessed 19 Aug. 2017]. Whitbourne, S.K. and Willis, S.L. eds., 2014.The baby boomers grow up: Contemporary perspectives on midlife. Psychology Press.